Extinct Animals, Visual fragments re-emerged from the past, like technological artifacts of a lost civilization

Extinct Animals

In a fashion landscape increasingly dominated by the ephemeral and an obsession with appearances, SSHEENA chooses to provoke by reflecting on its own identity. With its new presentation titled Extinct Animals, SSHEENA uses irony and self-awareness to transform its positioning: that of a brand willing to accept being an "endangered species" in order to protect tailoring excellence and an obsessive attention to detail.
To give shape to this concept, the brand's headquarters were transformed into a primordial, dystopian jungle. A vivid, lush botanical installation served as the backdrop for the collection, bringing exotic and tropical flora into dialogue with the rural, spontaneous vegetation that references CASSHEENA's future project.Immersed in this surreal undergrowth, old screens and vintage monitors broadcast glitched videos on loop: true visual fragments re-emerged from the past, like technological artifacts of a lost civilization.