YOU SCRATCHED IT.
NOW YOU KNOW WHAT'S WAITING FOR YOU.
Italiano / English
If your scratch card says “HAI VINTO” (you won), register below so you can collect your prize at our stall.
26 SEPTEMBER 2026
9:30 AM - 3:00 PM
VIALE PAPINIANO MARKET, MILAN
Register your prize
Leave your name and email: it helps us get your prize ready without making you wait.
WHY A MARKET STALL?
For this Milan Fashion Week, we decided to bring the new SSHEENA collection where you would normally never look for it.
Not to step out of fashion.
Not to go against fashion.
Just to be slightly out of place.
Because sometimes being in the wrong place is the most
precise way to say who we are.
BRING YOUR TICKET
The original scratch card is required to collect your prize.
NO TICKET
No prize.
COLLECTING YOUR PRIZE
Prizes can be collected exclusively on Saturday 26 September 2026, from 9:30 AM to 3:00 PM, at the SSHEENA stall at the Viale Papiniano Market in Milan.
Bring the original scratch card with you: it is required to collect your prize. All prizes are collected in person at the stall, on Saturday 26 September only. No exceptions.
See you at the market.
With your scratch card.
Don’t forget it.
Prize promotion pursuant to art. 3 of Italian Presidential Decree no. 430 of 26 October 2001. The prize is guaranteed to all participants: this is not a draw or a game of chance. Promoter: SSHEENA S.R.L., Corso San Gottardo 15, 20136 Milano (MI), VAT no. 09461220965. The full rules of the promotion are available at the promoter’s registered office.